Panerai Luminor Marina PAM 366

OFFICINE PANERAI PRESENTS THE LUMINOR MARINA
A SPECIAL EDITION DEDICATED TO CHINA

Officine Panerai has created a new special edition timepiece for Chinese watch enthusiasts a Luminor Marina dedicated to China (PAM00366). This special edition comes with a 44mm Luminor Marina case made out of a single block of polished stainless steel, a black oxhide straps and a OP II calibre, a hand-wound mechanical movement developed by Panerai and certified by C.O.S.C.. The character Fu is at 6 oclock which interestingly replaced the original numeral on the typical Panerai dial.

The year 2010 marks the fifth year since Officine Panerai first entered into the market of China. It is also an important year in which Officine Panerai expedites development of new markets. More than paying close attention to the vigorous growth of the Chinese market, Officine Panerai is also increasingly attracted to the charming Chinese culture and through launching this watch, Officine Panerai shows its respects and understanding towards traditional Chinese culture and pays homage to its Chinese clientele. The same has also made this watch unique in its meaning and value.

The concept of the time-honored Chinese character Fu (good fortune or happiness) is explained in ancient Chinese writings in five aspects: longevity, prosperity, health, virtue and a well-ended life. People in China have been posting decorations of Fu (usually written on red paper) on their door fronts since the time of Southern Sung Dynasty. To others, the character speaks of ones best wishes; to oneself, it is an expression of the pursuit of happiness. Numerous set phrases with positive meanings consist of which and they signify the Chinese peoples aspiration after good lives. As time goes by, the meaning of Fu is further extended and expanded; yet, the posting tradition persists as the term never ceases to implicate being blessed and protected and having good fortune. Officine Panerai has therefore infused the character into the dial to create a perfect fusion of Chinese tradition elements and Italian classic design. It is also the wish of the brand that every wearer will receive this valuable blessing and be grateful.

The watch will first be launched in mid-August at Officine Panerai boutiques in Shanghai and Beijing as well as selected network of authorized China dealers. The same will be available afterwards in Officine Panerai boutiques in Greater China.

Officine Panerai
Officine Panerai was founded in Florence in 1860 as a watch-making establishment, shop and school; for years it supplied the Italian Navy with precision timepieces, particularly to cover the needs of the special underwater diving corps. The projects it worked on at the time, including the Luminor and Radiomir watches, were covered by the military secrets act for years and Panerai watches were launched on the international market after the Richemont group purchased the brand in 1997.

Today, Officine Panerai is the only Italian haute horlogerie manufacturer. It develops and manufactures its watches and movements in Neuchâtel, combining Italian design and history with Swiss watch-making know-how. Panerai watches are sold all over the world through an exclusive network of distributors in addition to its boutiques in Florence, Portofino, Geneva, Madrid, Los Angeles, New York, Buenos Aires

credit eric.s/Paneristi.com

credit eric.s/Paneristi.com

Caius a écrit:Pas terrible cet idéogramme sur le cadran mais j'adore le traitement du cadran façon vintage.

cisco a écrit:Ha ben là y'a pas tromperie on sait que c'est fait en Chine