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Source TZ - Jorge Merino
Devon Reinvents the Watch with a Patented System of Interwoven Time Belts
The movement of the Tread 1 is a features a patented interwoven system of time belts. That expresses hours and minutes in exacting motion, while the seconds indicator runs in continuous motion. To ensure temporal accuracy, a proprietary optical recognition system monitors each belt position at all times.
Design Inspiration Came from Industrial Conveyor belts and Motorcycles
Four extremely compact microstep motors, powered by a lithium polymer rechargeable cell that will run for up to two weeks on a single charge, drive the movement of the four belts with efficiency, exacting power and steadfast accuracy. The belt assemblies are mounted on a central chassis, which allows
for perfect clearance of the moving parts and also creates the illusion that the parts are floating within the case. Fiber-reinforced glass nylon allows for belts that are only 2/1,000 of an inch thick while being strong and stable enough to ensure continuous accuracy.
The design of the Tread 1 tested the limits of current watchmakers, so Devon went to an industry experienced in pushing the limits of engineering, physics and even gravity. Devon enlisted a California aerospace engineering company to help develop the intricate technology required to support the revolutionary movement of the Tread 1. As Devon founder Scott Devon says, “In the aerospace industry, people go to work every day to make the impossible happen.” Working with California-based talent also syncs with Devon’s other mandate: “Our timepieces will be wholly developed and manufactured in the U.S. in order to capture the unique character of American dreams.” To articulate this vision and launch the brand, Devon enlisted the expertise of Peter Arnell of world-renowned multidisciplinary brand and product invention firm Arnell to oversee brand identity and communications.
Led by founder Scott Devon and headquartered in Los Angeles, California, Devon Works, LLC is a design lab dedicated to creating innovative luxury products that exemplify the American spirit. Devon Works began with the design of the exclusive Devon GTX, which combined ultimate luxury with American muscle and set the one-lap record at Laguna Seca. The Tread 1 is the first in a portfolio of products, including motorcycles, fashion and fragrance, that Devon Works will introduce this year.
Devon Reinvents the Watch with a Patented System of Interwoven Time Belts
The movement of the Tread 1 is a features a patented interwoven system of time belts. That expresses hours and minutes in exacting motion, while the seconds indicator runs in continuous motion. To ensure temporal accuracy, a proprietary optical recognition system monitors each belt position at all times.
Design Inspiration Came from Industrial Conveyor belts and Motorcycles
Four extremely compact microstep motors, powered by a lithium polymer rechargeable cell that will run for up to two weeks on a single charge, drive the movement of the four belts with efficiency, exacting power and steadfast accuracy. The belt assemblies are mounted on a central chassis, which allows
for perfect clearance of the moving parts and also creates the illusion that the parts are floating within the case. Fiber-reinforced glass nylon allows for belts that are only 2/1,000 of an inch thick while being strong and stable enough to ensure continuous accuracy.
The design of the Tread 1 tested the limits of current watchmakers, so Devon went to an industry experienced in pushing the limits of engineering, physics and even gravity. Devon enlisted a California aerospace engineering company to help develop the intricate technology required to support the revolutionary movement of the Tread 1. As Devon founder Scott Devon says, “In the aerospace industry, people go to work every day to make the impossible happen.” Working with California-based talent also syncs with Devon’s other mandate: “Our timepieces will be wholly developed and manufactured in the U.S. in order to capture the unique character of American dreams.” To articulate this vision and launch the brand, Devon enlisted the expertise of Peter Arnell of world-renowned multidisciplinary brand and product invention firm Arnell to oversee brand identity and communications.
Led by founder Scott Devon and headquartered in Los Angeles, California, Devon Works, LLC is a design lab dedicated to creating innovative luxury products that exemplify the American spirit. Devon Works began with the design of the exclusive Devon GTX, which combined ultimate luxury with American muscle and set the one-lap record at Laguna Seca. The Tread 1 is the first in a portfolio of products, including motorcycles, fashion and fragrance, that Devon Works will introduce this year.
